Experience counts

Tim Davies

Online Retail Strategist, ZELLIS

President, PeSA Australia

With a strong legacy in marketplaces, Tim Davies is not only a wealth of knowledge on omnichannel retailing but also highly commercial and strategic.  With over 25 years of hands-on experience in management and start-ups across multiple industries, Tim is keenly aware of the challenges of success. With valuable expertise in eCommerce, accounting, financial management, governance, legal, marketing, communications, logistics and user experience, Tim's plain English approach has helped hundreds of businesses quickly boost profits. Tim holds a Graduate Certificate in Business Administration, and has served as director and secretary of several companies in manufacturing, FMCG, marketing and business services.​

Tim serves as President of PeSA Australia - www.pesaaustralia.org advocating on behalf of professional eBay Sellers in Australia and beyond.

Tim is also Chair of the Marketplaces Council on the Retail Global Advisory Board.

Former Manager of Seller Education & Engagement at eBay

  • Launched eBay Seller Centre on eBay.com.au.

  • Pioneered and delivered eBay Seller Training courses around Australia.

  • Launched and ran eBay's seller-facing Social Media across Twitter, FacebookSlideshare and Linkedin.

  • Delivered eBay launch training to major retailers including Target, Officeworks, 3M, Pioneer, Nestle, Betta Home Living, Kathmandu, Fishpond, Catch of the Day and more.

  • Presented regularly at retail and online industry events.

  • Led successful Seller Outreach program to educate eBay merchants on best practices and growth tips.

  • Responsible for the education and engagement of eBay Solution Providers in Australia, New Zealand, China, USA and UK.

  • Collaborated with governments and industry associations (ARA & NORA) to deliver ecommerce education around Australia.


Former Business Development Manager at eBay

  • Delivered 3 consecutive years of sustained 40% YoY growth for a $100m portfolio in Australia, Hong Kong and Taiwan.

  • Provided strategic direction for high profile retailers including Pearson Australia, Kogan, Logitechshop, Borders, Angus & Robertson and more.

  • Consulted internally across the eBay business team on best practices, trust and legal issues impacting eBay sellers.

  • Represented eBay to the Ausralian Federal Government as part of a business delegation and presented to Labor's Digital Economy Group.

  • Launched eBay Seller Academy in Australia, run in Sydney, Melbourne and Brisbane with a total of 200 business graduates.

  • Launched eBay Seller Recharge to promote networking and education with the eBay business seller community.

  • Pioneered eBay seller-facing social media in Australia.

  • Published "Trading Professionally on eBay.com.au for Small-to-Medium Businesses".


​"Tim's knowledge of eBay is unparalleled"
~ Former eBay Head of Sales & Marketing


"Tim is a loyal eBay champion who is dedicated in helping people and business succeed on eBay and more generally online. If we had more people like Tim Davies, then Australia would be a better place"
~ CEO at Retail Global Conferences


"Tim knows and understands online business, knows eBay like the back of his hand, and always goes the extra mile."

~Co-founder of Costumes.com.au

"Tim is one of the best eBay coaches out there."

~eBay Radio Host & Seller Education/Community, eBay

The Risks & Challenges of Trading on eBay

Retail Global Conference, September 2017, Las Vegas, USA

Holiday Selling Do's & Don'ts

Become an International Superstar on eBay

Retail Global Conference, May 2017, Gold Coast, Australia

Lessons from Down Under for Selling on eBay

Radio program interview, August 2015, Las Vegas, USA

eBay Customer Service Best Practices


eBay Radio Podcast - November 2018

PeSA Internet Conference, May 2013, Gold Coast, Australia


After several years of consulting direct to online retailers, Tim Davies founded ZELLIS to fill an obvious gap in specialist support services for online retailers, primarily around user experience and structured data. Succeeding online takes more than just a pretty website.  In fact, the effectiveness of a website lies in how well it has been designed to interpret the data that lies behind it.  Many retailers start out with grand plans of delivering a better online offering than anyone else ever imagined, only to discover that online success takes a lot more than good intentions.

The unglamorous reality of ecommerce is that it takes a lot of time and effort to structure product and category data to bring to life an intuitive and effective customer experience on a website or online marketplace.  First impressions do count, and it's very easy for customers to find alternatives in fractions of a second.  Too often we encounter online retailers whose sales are stalling because they didn't take the time to optimise and structure data in the first place, and are being overtaken by newer competitors who did.  ZELLIS has a dedicated in-house team of data specialists who use human reasoning and experience to do what computer algorithms never can.

ZELLIS specialises in multichannel, marketplace and multi-website solutions for online retailers.  Our website designs go far beyond being good-looking.  They are carefully crafted to promote customer engagement and sales.  We take your entire business into account when deveoping your website or marketplace channels.  This means we identify the data structuring and optimisation requirements needed to unify your business operations and dramatically imprpove efficiency.  This translates into saving you time and attracting more sales.

Speak to us today about your online retailing plans and find out how we can help.

© 2015-2020 ZELLIS

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