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Support for Magento 1.X ends soon.  It's time to plan for replatforming NOW!

Nobody really enjoys change, especially when it's forced on them.  But if you are being forced to change, it's worth doing your research to ensure you get the best out of it.  After all, it's your business.

How to choose the right ecommerce platform

Here are our top tips for choosing the right ecommerce platform for your business...

  1. Know who you are
    Are you a bricks'n'mortar retailer also selling online?  Are you a marketplace seller expanding into your own website? Knowing who you are will help to better define your real needs, both for today and for the foreseeable future. 

     

  2. Define your essential needs
    There are hundreds of ecommerce solutions and platforms to choose from raning from free to hundreds of thousands of dollars.  We don't just blindly buy the cheapest clothes when we go shopping.  We make a value judgement.  Being crystal clear on what you need your ecommerce platform to do will make it easier to narrow down the solutions that will help your business instead of hinder it.  For example, do you want to define your own shipping rates and rules, or are you happy to fit in with platform limitations?

     

  3. Make a list of your nice-to-have's
    Chances are today's needs won't suffice to future-proof your business.  If you're going to the effort to setup for online sales, make an informed guess  about the features and functions you are likely to want to offer in the foreseeable future.  You don't have to activate them now, but it will help you narrow down the right platform if you know it has the features you're likely to need down the track.   Consider mobile responsiveness, fulfilment and label printing, inventory management, product reviews, email marketing, social media, abandoned cart, cross promotion, Google Analytics, Facebook Pixel etc.
     

  4. Identify where your prospective customers are
    A website is not the only place people shop.  Even if they end up in your website checkout, the journey often doesn't begin on your website homepage.  Marketplaces like eBay and Amazon lure massive numbers of online shoppers and may form part of a broader online strategy.  Think especially about where your customers will start their journey: Google search, Google ads, social media, shopping comparison sites, Google Shopping, other marketplaces.  Don't make the mistake of thinking offline is irrelevant to online merchants.  In -store physical retail is still around 93% of all retail, and to ignore it is to misunderstand the retail evolution completely. So might you eventually need point-of-sale integration?  Knowing where your customers are will help you settle on a solution that caters for things you expect you'll need later, and thus avoid the hassle and expense of replatforming again.
     

  5. Too many cooks?
    Most ecommerce systems have an abundance of plugins available to do whatever you dream of.  But most of these plugins are created by independent third-party providers each needing revenue from their plugins to maintain them.  How many different third party providers are you willing to deal with?  How easy will it be to identify the party responsible for any bugs or issues in your system if they each blame the other?  Do you have a dedicated person in-house who can maintain and manage your ecommerce solution/s competently?  Does the platform offer sufficient support or account management for your needs, or will you need to rely on an external agency for support?  Sometimes who you are dealing with is equally as important as what system you are using.

     

  6. Compare true costs
    It's easy to compare the various level fees of different ecommerce platforms, but that's only part of your actual costs.  Make a note of ALL costs both up-front, replatforming and setup costs, and ongoing monthly fees to the platform itself and all providers.  You might save on your setup and migration costs only to end up with a system that falls short of what you need to deliver a first class experience to your customers.  It pays to be thorough.

     

Why ZELLIS?

ZELLIS is an independent ecommerce consultancy and service provider focussed on user experience and data.  We specialise in the setup, integration and training for ecommerce systems which deliver effective and efficient solutions and control for multichannel and marketplace based businesses.  Our clients use a variety of third party solutions and we can work with them all.

We do however favour Neto recognised in 2018 as Australia's #1 eCommerce Solution, and backed by Telstra.  Neto is an all-in-one system that encompasses a customisable website, native eBay and Amazon integration, point-of-sale, central inventory management, purchase ordering, integrated shipping, label printing and mobile pick & pack functionality.  Neto websites are also highly customisable.  Around 80% of our clients prefer Neto.

Why Neto?

Magento has a strong reputation for being highly customisable, reliable and scalable.  But that comes at a hefty price.  Whether Magento is the right system for your business or not, really depends on your own needs.  As a self-hosted platform, any updates or patches from Magento have to be updated on your own servers, and any faults or bugs need to be identified and fixed by your own developer.

By contrast Neto is a software-as-a-service (Saas) solution hosted and maintained by Neto themselves.  No patch downloads or updates to worry about, and no risk of developer customisations interfering with system functionality.  This in our opinion represents a far safer and more cost effective approach to commerce (both online and offline) in a single system.

One of Neto's greatest strengths its seamless integration with Australia's leading marketplaces eBay, Catch and Amazon.  Unlike most website platforms, Neto has it's own in-built native marketplace integrations, thus avoiding the need for any third-party plugins and eliminating the risk of data conflict or stock errors.

Read more about Neto here.

What are you waiting for?

ZELLIS is a Neto Premium Partner with extensive in-house experience across all facets of Neto and integration with marketplaces and third-party solutions.  We can assist with:

  • Unified Commerce Solution scoping

  • Solution replatforming

  • Data migration

  • User training

  • Neto setup & configuration

  • eBay Amazon and Catch integration

  • Label printing setup

  • Custom shipping rules & rates configuration

  • Custom website design

  • eBay design

  • Data optimisation for Google and marketplaces

  • Image editing

Additionally through our experienced partners, we also assist with:

  • SEO website migration

  • Web marketing & communications

  • Brand strategy

  • Email marketing

Contact us today and we'll guide you through your ecommerce replatforming options.

© 2015-2019 ZELLIS

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